On July 14 'The Italian Recipe' has been released on all major streaming platforms in China thanks to the agreement with market leader YOUKU (and its 270 million subscribers).
During the first 10 days, the movie reached more than 75 millions views on MIGU (China Mobile's leading Chinese streamer) and topped the playlist of romantic films on iQiyi, the Eastern equivalent of Netflix.
The film therefore continues its promotion of beauties and excellences of Rome, targeting the feelings of millions of Chinese viewers, but also potential tourists.
Innova.