New co-production agreement for “Miffy” live action

Cannes, May 12, 2018 – Dutch publisher and right holder Mercis B.V., Chinese production company Beijing WD pictures and Italian Orisa produzioni have announced the signature of a co-production agreement for the realization of a live action / CGI movie based on the world known character “Miffy” created by Dick Bruna.

 The film will be made specifically for the Chinese market and targeted at a general and family audience. It is expected to go into production in early 2020 with leading Chinese cast.

 Since 1955 Bruna wrote over 120 Miffy books, which have been published in 150 languages and sold more than 85 million copies worldwide. Mercis has agents in almost 40 countries that deal with the large number of books, TV series, toys and other kinds of merchandising. Miffy has become a classic character in Japan, China and the rest of Asia, this territories being responsible today for a very substantial part of its revenues.

 “We feel very excited about this new production. The character of Miffy is already very popular in China and this movie will be a further opportunity to make it beloved by the enormous local film audience. With an international team of visual artists we will spend the next months working on the 3D design of our Miffy” said Frank Padberg, Business development manager of Mercis.

 “The Chinese public is developing very fast, along with a social and demographic change in our society. As recent box office successes show, family entertainment is becoming a new market trend. For this reason we strongly believe that a fantastic character like Miffy will conquer the hearts of millions of spectators, being not only children but also parents, teenagers and young couples.” said Qun Gao CEO of Beijing WD Pictures. “The size and curiosity of Chinese public will make this Dutch property a massive success.”

 Beijing WD Pictures was founded by the former executive and creative team of China Vision (known now as "Alibaba Films"). The team was involved in the production and co-financing of blockbusters like "Skiptrace” with Jackie Chan and "Saving Mr. Wu". The company collaborates with the majority of Chinese distribution companies and it is currently developing a slate of film for the local market in collaboration with international partners like Orisa produzioni, very active in China in the last few years.

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