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Sino-International Seminar – Bridging the Dragon and Marché du Film

By 01/04/2022March 19th, 2024No Comments

Since the outbreak of the pandemic, Chinese film market has continued to develop but in a general direction of independency and isolation. The Pandemic, travel limitations and geopolitical tensions are increasingly disconnecting the country from the rest of the world and, as a result, co-productions, sales and foreign investments are currently at their historical lowest. It’s therefore not surprising to see from many sides in Europe a new and growing skepticism on the possible collaboration with China in the area of audiovisuals.

Nevertheless, with over 80,000 screens – twice as many as in the US – an enormous TV and internet landscape, and a growing demand for content, this market is still strategically crucial and it is important for international professionals to be up-to-date about it in the perspective of a post pandemic world re-opening.

For this reason, the Sino-European producers association Bridging the Dragon – together with Marché du Film – will reshape its traditional Cannes Sino-International event in the form of a case studies seminar. The aim is to present to the participants successful experiences in different areas of the industry in order to analyse in detail current characteristics and opportunities of the collaboration with China.

The invited speakers from Europe and China will cover four areas of activity: co-production, sales of European content to China, distribution of Chinese content in Europe and line production.

After each presentation, the participants will have space for an extensive Q&A session during which they will be able to introduce and discuss their own projects and queries. The event will take place physically on Friday, May 20 from 9:30-11:30 (CET Time) at the Marina Stage. The Chinese experts will be connected online.

Film professionals with a proven interest in Sino-International collaboration are welcome to apply. This think-tank meeting is open to all the participants with either a Marché du Film on-site or online badge. Due to the limited space at the venue, we ask for a pre-registration, which will be closed on Sunday, May 1.

Interested professionals please fill in the e-form here. For inquiry, please email to

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