For the eighth consecutive year, the Sino-European producers’ association Bridging the Dragon and the European Film Market will organise their traditional intensive program specifically focusing on China. The event will take place on the morning of 15 February 2022.
Since the breakout of Covid, this huge market has been increasingly more difficult to approach than before. Trade war and geopolitical tensions, lack of international content, growing nationalism: all these factors have made the Chinese industry more and more isolated. In the past season the local box office accounted for about 85% of local product, a figure never seen before in recent years. Co-productions and acquisition of import films have been at their lowest.
However, China is still an incredible outlet for movies, with its 80 thousand screens – twice as much as the US – an enormous TV and online landscape, and an appetite for good content and growing quality. The weakening ties with the US, have just opened new opportunities for European movies. Compared to previous years, in 2021 the number of films imported from outside the US reached a record high of 62.5%.
This shows how this market still has a strategic relevance, especially in perspective of a post pandemic world re-opening. Being familiar and connected with it is more important than ever.
In order to provide useful tools and a better understanding of the current situation, the event will invite experienced Chinese film personalities to interact with the participants in a hybrid format. Some of their specific requests and projects will be used as case studies.
The event will be held virtually on EFM portal for accredited professionals. No pre-registration is required. For inquiry, please email to efm@bridgingthedragon.com.
